Revitalizing a Trusted Brand
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With over $12 billion in assets, The San Bernardino County Employees’ Retirement Association (SBCERA) serves over 40,000 members in Southern California. As part of a strategic modernization plan to better serve existing members and attract new ones, SBCERA decided they would need to update their identity. This proposed version incorporated a fresh color scheme with a redesigned logo that would scale easily across applications.
With over $12 billion in assets, The San Bernardino County Employees’ Retirement Association (SBCERA) serves over 40,000 members in Southern California. As part of a strategic modernization plan to better serve existing members and attract new ones, SBCERA decided they would need to update their identity. This proposed version incorporated a fresh color scheme with a redesigned logo that would scale easily across applications.
