Los Angeles Gets Its First Ayurvedic Nail Spa
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Facing stiff competition from local nail salons, Elizabeth Ashton needed to find a new way to differentiate and distinguish herself. Repositioning her amongst the clutter of competitive offerings was easier than expected. She'd been incorporating Ayurvedic treatments on her client's hands and feet for years with great success but had never seen its potential as a unique selling proposition. After a thorough brand analysis, Elizabeth was repackaged as the only Ayurvedic nail spa in Southern California. The entire brand is inspired by ancient Indian symbols and motifs. The logo itself is based on a mandala and is a metaphor for the integration of beauty, wellness, and pleasure, which is her brand promise and tagline.
Facing stiff competition from local nail salons, Elizabeth Ashton needed to find a new way to differentiate and distinguish herself. Repositioning her amongst the clutter of competitive offerings was easier than expected. She'd been incorporating Ayurvedic treatments on her client's hands and feet for years with great success but had never seen its potential as a unique selling proposition. After a thorough brand analysis, Elizabeth was repackaged as the only Ayurvedic nail spa in Southern California. The entire brand is inspired by ancient Indian symbols and motifs. The logo itself is based on a mandala and is a metaphor for the integration of beauty, wellness, and pleasure, which is her brand promise and tagline.
